STORECAST

Storecast is a location intelligent site selection and marketing tool for multi-outlet retailers. It’s a secure, cloud-hosted enterprise level solution incorporating world class site evaluation, benchmarking, competitor impact assessment and direct marketing tools.

A successful retail brand is one that best understands who its customers are and where they’re coming from. Knowing this, they can make sure they’re offering customers what they want, where they want it and when they want it. These brands are savvy in securing the best locations for new sites at optimal prices and can react to both threats and opportunities as the retail landscape evolves. These brands are location intelligent. Storecast allows your organisation to become completely location intelligent by offering an end-to-end local information resource, from store conception through its entire life.

Storecast works in a modular fashion to allow you to predict, plan, protect and promote in any given location. Our results have proven that companies who use Storecast prosper through better customer targeting and market opportunity insight.

Predict

Run any of our three models, analogue (shown here), gravity or regression, to assess site location.

Storecast has a comprehensive suite of revenue forecasting models to offer unparalleled predictive power at site selection and refurbishment phase. These are customised for your sector and for your specific company.    Read More

Storecast offers gravity models, analogue models and regression models to offer flexibility in your modelling approach. A selection of models also offers greater robustness in results and an opportunity to use the best tool for any scenario encountered.

Our tools are easily calibrated and modified to take into account on the ground observations and adjustments. If a regional manager identifies a competitor refurbishment that can quickly be incorporated into the models and results modified.

A simple, browser-based interface makes using the tool an intuitive process. Pan around interactive maps of your marketplace to look for opportunities with choices of map backdrops, thematic layers and predictive models.

Storecast uses innovative proprietary methods for estimating retail penetration and coverage allowing you to see where the opportunities are before your competitor.

Plan

A simple interface that allows for the production, accessing and sharing of reports.

Storecast has a comprehensive suite of revenue forecasting models to offer unparalleled predictive power at site selection and refurbishment phase. These are customised for your sector and for your specific company.    Read More

Our tools are easily calibrated and modified to take into account on the ground observations and adjustments. If a regional manager identifies a competitor expansion, the change can quickly be incorporated into the models and results modified.

A simple, browser-based interface makes using the tool an intuitive process. Pan around interactive maps of your marketplace to look for opportunities with choices of map backdrops, thematic layers and predictive models. Use point-and-click dashboards to run impressive business-case statistical reports for your new locations or refurbishments.

Storecast uses innovative proprietary methods for estimating retail penetration and coverage allowing you to see where the opportunities are before your competitor. Our new Intervening Opportunities Catchment (IOC) definition module automatically creates the most accurate trading areas to ensure accurate reporting.

Built on a powerful location intelligence platform, Storecast offers unparalleled interactive mapping and spatial analysis to fully unlock your market secrets.

Protect

Assess the impact of a new competitor opening with the Impact Analysis tool.

We understand that you are not the only retailer out there with a growth strategy. Your store locations are constantly under attack from competitor openings and marketing campaigns. Storecast can help you defend your business against these threats.    Read More

Using integrated analytics, track new and proposed competitor openings by adding them to the system using our simple map interface. Using our Impacts reporting tool, identify which of your stores are likely to come under increased competitor pressure in any future period and take action to address it.

Storecast’s Impacts module produces ranked reports showing which of your stores and coming under pressure from competitor openings and the likely effect on their business.

Additional cannibalisation reporting calculates the effect on your existing store sales through proposed openings at planning stage, while gravity models identify the neighbourhoods that are most likely to be impacted by all new developments.

The benchmarking module allow you to rate and track your store performance against their peers, grouping stores together based on common features and market size.

Regular data updates allow you to see what is happening in each of your store trading areas and react before the competition.

Promote

A simple process to create a targeted list of high potential new customers.

Once your stores are established in the best locations using Storecast’s planning tools, our enterprise solution allows you to build your business through direct marketing.    Read More

The Prospector module offers a simple map interface to select neighbourhoods for mail targeting based on patterns coming from your geocoded customer loyalty data (if available) or from the demographic datasets included in the package.

Choose areas near to your store where you have low market share and extract quickly the names of your customers or prospects into a spreadsheet or CRM system. Or identify from the gravity models, the areas where a new competitor is likely to have an impact and target your customer’s resident there.

Keep track of changing average spend patterns and identify opportunities arising in any of your store’s trading areas.

Your regularly updated and detailed demographic data will also show you where new opportunities are arising and which branch or store should capitalise on them.

Storecast gives you the marketing insight of a local manager at central level to drive your business and support your local managers or franchisees.

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See the product in action and find out how it can help your organisation today.

Storecast - retail location analysis software